Lara Morgan

Lara Morgan (58) is a powerhouse entrepreneur and "sports addict" who lives by the philosophy "if you don't ask, you don't get". Raised internationally in Germany and Hong Kong, she founded the global hotel supply company Pacific Direct in her 20s, eventually exiting for £20 million at age 40.

A former top-ten world triathlete, Lara applies a high-performance sporting lens to business, prioritizing resilience and the "sum of small gains". Currently a digital nomad, she manages a wellness-focused portfolio including brands like Scentered, KitBrix, and Gate Eight. Her work is driven by a commitment to sustainable, functional products and the unwavering belief that "health is everything".